Quite simply put, KIN Partners is a 'family' with a very human approach to talent management. All of our partnerships are built on trust. We listen, guide, advise and direct.

We think of our talent as brand owners and publishers in their own right, making KIN the only 'cross genre' talent management business in the UK. KIN comprises of four specialist departments, that are designed to offer talent the expertise to make them stand out in their industry.

KIN Content

KIN is paving the way for an innovative new approach to traditional content creation.

Whilst producing cinematic documentaries like I Am Bolt, Class of '92 & The Game Is Now, creating a new global immersive Sherlock game & leading the creation of new digital platform Otro, KIN works with some of the highest profile talent in the world. We have an unrivalled track record of identifying, creating & securing significant endorsement deals for our clients as well as advising global brands on their strategy in sport & entertainment.

KIN is also the exclusive commercial arm of David Beckham’s MLS franchise, Inter Miami CF, spearheading partnership strategy for a club which aims to break new ground in the United States.

KIN Sports

Working alongside the likes of Neymar Jr, Owen Farrell, Calum Chambers and Katie Boulter, KIN is using their wealth of experience to infiltrate different avenues of the sporting world.

Scouting for next generation talent, nurturing that talent and shaping careers is where KIN thrives. Our family approach means we get to know exactly what makes each individual excel in their sporting arena.

KIN Artists

Established in 2017 KIN are already making waves in the music world. Launching with our first client, Liam Payne we are allowing his music to lead the way in brand development.

Our music division also focuses on exploring and investing in new talent.


We represent a new breed of digital athletes and content creators.

Alongside the leading video game production and creative agency Attention Seekers, we have created 'Outsiders'. Combining 40 years expertise in video games, entertainment, sports management and production, we have created an agency that partners with the best established and emerging talent within the global gaming industry.

Forging long term relationships with brands, esports professionals and teams as well as content creators to generate compelling, innovative and authentic content. Creating long lasting successful career paths in the gaming space, its more than just a game, it’s their passion, it’s their world.

Founded by Simon Oliveira and Matthew Kay, KIN Partners is a talent management business, that is focused on harnessing and maximising the intellectual property of talent.

We identify and guide our talent to unlock their full potential, in innovative and exciting ways, over a lifetime. on behalf of our clients, we create platforms, brands and partnerships globally.

We are experts in the world’s of sports, entertainment and content. we have a young and dynamic senior leadership team that includes some of the brightest and the best from these industries.